Emile Coue

Born Emily Coue in 1857, this French psychologist is one who contributed immensely to the field of pharmacy and psychology. The French national gained popularity for his popular method of psychotherapy and self-improvement. Although a member of the French noble class, he lived simply and used his skills to treat the masses free of charge.

He was popularly known for 'the placebo effect' and the La Coue method, two terminologies that are still in use till date. The La Coue method has undergone decades of testing over time but has remained steadfast in its message and procedures. It is based on years of observation and tests, valid experiments and step by step transformational psychotherapeutic processes that began in 1901. It's hypnotic features are well known while self-transformations are made through mantras like 'Every day and in every way, I am getting better and better.'

One of the most famous works written about him was by Charles Baudouin who wrote a book titled 'How to Practice Suggestion and Autosuggestion: A book about the life of Emily Coue by Charles Baudouin. Other notable works of his include' My Method, Including American Impressions and Self-mastery Through Autosuggestion' published in 1922.

He lived and died in Nancy and it was there he established the Nancy schools. He has been criticized for oversimplifying medicine and curing diseases through organic processes. He has also been criticized for using self mastery to heal. His sculpture was erected in St. Mary's park, a city where he learned, lived and loved.